From Freelancer to $20M Marketer
With over 14 years of experience, I evolved from launching freelance campaigns to managing marketing infrastructures for businesses backed by $20M+ in investment. I'm passionate about building scalable paid media strategies, data-driven optimization, and creative leadership that fuels exponential growth.
Key Achievements
30% ↓
Customer Acquisition Cost
40% ↑
Lifetime Value Increase
$20M+
Marketing for Funded Companies
Expertise
- Paid Media Strategy (Social, Programmatic, Display, Video)
- Growth Marketing & Funnel Optimization
- Budget Management ($100K+/mo)
- Advanced Analytics (GA, GDS, Tableau)
- Cross-functional Team Leadership
- Creative Direction & A/B Testing
About Me
Hi, my name is Kirill, and I've been working in digital marketing since 2011.
I help businesses sell online by combining product packaging, technical infrastructure, and performance marketing.
Here's what I do:
- Value-Driven Product Positioning: I shape and communicate product value so your audience wants to buy—without relying on discounts or hype.
- Turnkey Technical Setup: From simple landing pages to Big Data enterprise infrastructure—I’ll make sure everything works autonomously and reliably.
- Performance Traffic Acquisition: I drive traffic from every major channel (Display, Push, In-app, Contextual, Social, Native, Paid Search, Telegram) to find real buyers at the lowest cost.
- Digital Storefront Creation: I help build and equip your online point of sale from A to Z, and tell your story to the world.
I use a hybrid strategy of value-based marketing and arbitrage-style performance:
- Instrument everything with analytics
- Launch traffic
- Optimize product and channels
- Repeat until target CAC is reached
I create scalable systems that help products grow fast and enter new markets efficiently—ensuring every marketing dollar generates maximum actionable data for decision-making.
Skills I Bring:
- Landing pages (Perfect Landing Page framework)
- Audience research, CJM creation
- Sales funnel design and optimization
- Media buying (CPA, CPM, CPC, CPV, CPS, CPI)
- Creative production, testing, and automation
- Autobidding strategies, retargeting
- CRM marketing and DMP/DSP integrations
- Social ads and account management
- Localization (EN/RU)
Tools & Platforms I Work With:
- Google Ads (Certified), DV360 (Certified), GA (Certified), GTM
- FB Ads, Bing Ads, LinkedIn, Pinterest, Mailchimp, Unity Ads
- Voluum, MGID, Yandex Ad Kit
- 70+ SSP/DSPs (Zeropark, ExoClick, Avazu, PropellerAds, Hilltop Ads, Kimia, Yeamobi, Adjust, Affise, AdKernel, AppsFlyer)
I'm Looking For:
Long-term projects that need high-quality, sales-focused marketing. Ready to join:
- Startups (fast, premium-quality execution)
- Companies planning IPOs by 2030
- Fast-growing businesses ($500K+/year) in need of audits, consulting, media planning, A/B testing, automation, and building internal marketing departments.
📬 Reach me: t.me/joe_vitara
Let's make money together.
